One of my websites Total Pro Sports made CNN’s Time Magazine’s 50 Best Websites 2010! The success of this website is a credit to Anthony, the site owner. He spends a good deal of his time generating content and working social networks like Digg, Twitter, Facebook etc. But at the end of the day people can visit the site once, but its takes the right mix of content, design, and functionality to generate repeat visits.
This is a great example of how important blogging is. If you look at any of the posts on Total Pro Sports you’ll notice the content per post is only 2 to 3 paragraphs. Its not like writing a novel is necessary to have a successful company blog. The most important thing is to give back to the community. Everyone can do that in the way of informative tips on their products and services that benefit their market niche.
Its takes the right mix of content, design, and functionality to generate repeat visits.